Orange County Home Marketing Plan

Traditional methods of selling a home in Orange County such as Magazines and Newspapers advertisements have almost become obsolete. With close to 90% of home buyers starting their home search online; the emergence of the Internet has created a major tool in selling real estate today. Our comprehensive marketing campaign utilizes the latest in Real Estate technology to market your home via the Internet on some of the most highly visited real estate sites on the web. This ensures that your home receives the maximum exposure it needs to sell in the least amount of time and for the maximum price.

Our Marketing Plan for your home includes the following:

  1. Market Analysis- Establish a competitive sales price by completing a detailed Market Analysis of your home.
  2. Offer constructive suggestions regarding changes to your home that would make it more appealing to potential buyers.
  3. Enter in MLS- Enter your home into the SOCAL MLS system which exposes it to thousands of local buyers agents.
  4. For Sale Sign- Place a highly visible for sale sign on your property with a flyer box and our website address where people can get more information regarding your homes features.
  5. Custom Brochures- Professionally designed Color flyer’s and brochures highlighting your properties key features for potential buyers.
  6. Listing your home on over 100 high traffic Real Estate websites including the most visited
  7. Featuring your home on our NEW website viewed by thousands of visitors every month.
  8. Custom Website- Establish your homes custom property website with just your home for sale and a domain name of your street address (example
  9. Virtual Tour- Create a high quality custom virtual tour of your home to be included in all marketing materials and website advertisements.
  10. Auto Updates-You will be connected to our VIP sellers auto feed and receive all weekly and monthly updates regarding the current market conditions and home sales in your area.
  11. Agent Tours- Initially place your home on the weekly Orange County bus tour schedule for examination by agents specifically interested in properties in your area with motivated buyers.
  12. Print Advertising-Advertise your property in your local community newspapers and the surround communities through our print advertising campaign. (as market condition permit)
  13. Reverse Prospecting Tool-Contacting all buyers agents in the immediate area with buyers who’s search criteria match your homes features. Our reverse prospecting tool helps locate potential buyers for your home immediately upon listing your home.
  14. Keeping You Informed- Provide you with weekly updates via email, text or phone on all activities regarding your home such as; agent showings, open house attendance, agent tours, sign inquiries, etc.
  15. Easy & Secure Access for Showings and tracking – Enhance convenience of buyer viewing by placing an electronic lockbox and tracking device on your home. This allows access to all Realtors for showing potential buyers your home and tracks everyone who has viewed your home for increased security.
  16. Potential Buyer Motivation – Follow up with all agents who have shown your home to answer questions, and further motivate buyers interest!
  17. Potential Buyer Evaluation- Ensure that all offers from buyers are pre-approved with a Bank and not a mortgage broker and capable of closing on the purchase.
  18. Contract Negotiations- Represent you and your interest in contract negotiations with buyers to help generate the highest selling price and best terms for the sale of your home.
  19. Managing the Closing- Coordinate all activities such as escrow, financing, inspections and closing activities on your behalf to ensure a smooth, hassle-free closing.
  20. Managing The Bottom Line- We personally deliver your proceeds check at the close of Escrow!

Internet Marketing program:

Our home marketing plan is centered around what has become most effective in todays real estate market, INTERNET ADVERTISING. While we still employ some of the traditional real estate marketing methods such as Flyer boxes, newspaper ads and just listed postcards our focus is on exposes your home to the most potential buyers.

Your home will be advertised on all the top National Real Estate websites such as:

Enhanced Listing:
your homes listing will be enhanced on our internal websites along with some of the following top visited websites on the Internet to make sure your home stands out! Our website receives numerous visitors each day which means featuring your home on the front page our site gives it a significant marketing advantage.

Custom Property Website
Your home is unique, in order to highlight that along with it’s best features we create a custom property websites specifically for your home. Your custom property website has a domain name of your street address (example Real Estate
Our listing are featured on Google maps! Your home will show up on Google maps whenever a particular area is search in close proximity to your home. is on of the most popular classified sites on the Internet today. Currently it is ranked in the top 10 websites in the US. While potential home buyer are searching the Internet for their next home chances are they will end up on Craigslist at some time or another during their search. We make sure your home is actively featured on not only in the Orange County Real Estate section but surrounding counties for maximum exposure.

To take advantage of our premier Orange County Home Seller services contact Calvin Mackey directly to get the process started. Expect a pleasurable experience and CONTACT US TODAY!

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